Recently, a Heytea store in Xi'an Joy City was exposed by consumers for poor hygiene conditions in its preparation area, quickly sparking heated discussion online. According to the whistleblower, the store's counter, refrigerators, juicers, and other equipment were covered in milk tea stains, materials were scattered around, and there was even a strong smell of sour rags and rotten fruit. Upon verification, the store was a directly operated location rather than a franchise, which further raised public doubts about Heytea's food safety management. Heytea later issued an apology and announced that the store would be closed for rectification, while also strengthening employee training and optimizing operational standards. This incident has once again pushed the issue of hygiene control in chain tea beverage brands into the spotlight and serves as a reminder for consumers to pay attention to the transparency of beverage preparation environments. [more…]

Over the past year, food safety incidents in the milk tea industry have emerged one after another, with multiple well-known chain brands exposed for hygiene hazards, and consumer trust in new-style tea drinks has continued to decline. Amid a wave of skepticism, Heytea chose to proactively publish its November food safety action report, detailing the self-inspection results of stores nationwide, including the specific problems at 8 stores and their rectification, while also showcasing routine management measures such as disinfection and water/ice testing. Can this unconventional transparency set a new benchmark for the industry? This article will walk you through all the details of Heytea's report and explore its impact on consumer confidence. [more…]

The sealed packaging for takeaway drinks is supposed to be a crucial step in ensuring food safety, but recently some consumers have reported that the Heytea takeaway they received not only had a loose and damaged seal sticker, but was also covered in curly hair, which was extremely unpleasant. After the person involved contacted the merchant and the platform, both parties claimed there was no issue on their end, and ultimately, because the evidence had been discarded, it could not be investigated. In fact, Heytea's "peace of mind" seal stickers have repeatedly been criticized by consumers for insufficient stickiness and easily popping open, making the sealing effect virtually useless. This incident has once again sparked public concern about hygiene and seal management in food delivery. [more…]

In recent years, suppliers in the tea beverage and coffee markets have successively gone public, revealing the profit truths behind the brands. However, as food safety issues and health concerns in the new tea beverage industry keep emerging, more and more young people are abandoning brands like Luckin and Heytea in favor of making their own coffee and milk tea. With the convenience of the internet and a wealth of tutorials, homemade drinks have become a traffic magnet, with bloggers monetizing through product endorsements, which has also made ingredient brands like Fino popular. This article takes an in-depth look at the reasons and impact behind this phenomenon, exploring the shock that homemade drinks are delivering to the traditional tea beverage and coffee markets. [more…]

After Laba, the Spring Festival approaches, and young people are eager to seek wealth. A coffee shop in Hangzhou launched God of Wealth Latte, combining God of Wealth New Year pictures with coffee, quickly triggering a check-in craze. However, this drink has also drawn questions: Is the glutinous rice paper decoration hygienic and edible? Is it disrespectful to "drink the God of Wealth into your belly"? Previously, Heytea's "Buddha Joy Tea" was summoned for talks and taken off shelves due to religious elements. Will God of Wealth Latte repeat the same mistake? This article sorts out the ins and outs of the incident and introduces alternatives such as the coffee latte art version of God of Wealth Latte. [more…]

For pet owners, whether they can bring their furry companions along when going out for a cup of coffee or milk tea is often a vexing question—many shops do not clearly indicate whether pets are allowed inside, leaving owners with little choice but to forgo the purchase. However, this situation is quietly changing. On August 23, Chagee's first batch of pet-friendly stores was officially announced as open, located in four cities—Changsha, Kunming, Hangzhou, and Shijiazhuang—with more cities to follow. So-called pet-friendly not only means not excluding pets, but also includes providing dedicated facilities and services for pets and their owners, such as water bowls, poop bags, and litter boxes, advocating harmonious coexistence between people and pets. On social media, pet-owning netizens responded enthusiastically, though some also expressed concerns about hygiene and epidemic prevention. The pet economy reached 592.8 billion yuan in 2023 and is projected to surpass 811.4 billion yuan by 2025, and tea beverage brands are turning their eyes to this piece of the pie. This article will focus on Chagee's pet-friendly initiatives to explore the opportunities and controversies surrounding the tea beverage industry's foray into the pet economy. [more…]

Recently, market regulators conducted surprise inspections of selected outlets of well-known beverage brands %Arabica and Heytea, sparking widespread consumer discussion about food safety in freshly made coffee and tea drinks. The operation focused on raw material storage, operational standards, and hygiene conditions, with the inspection results revealing that some outlets still have room for improvement in detail management. As coffee lovers, we should not only pay attention to flavor performance but also prioritize the safety and quality of beverages. This article will recount the inspection process and findings, and, in conjunction with the product characteristics of brands such as Front Street Coffee, explore how the industry can uphold the bottom line of food safety amid rapid expansion. [more…]

In the early hours of this morning, a post with images on a social platform pushed Heytea to the forefront of food safety public opinion. The posting netizen claimed that last night they witnessed an employee in the preparation room of a milk tea shop, while answering a phone call, repeatedly stirring the milk tea about to be served with the handle end of a long-handled spoon; the scene made them doubt the store's hygiene standards. As the post's popularity climbed, many milk tea consumers said it was hard to accept, especially since Heytea has always been known among its peers for strict food safety management. However, some voices held that the employee was only taking a call and did not stop working with their hands, so there was no need to overinterpret it; more catering practitioners explicitly pointed out that mobile phones are not allowed in preparation rooms in the first place, and stirring a drink with the spoon handle inverted is clearly a violation. After the incident escalated, although Heytea's official customer service account responded to the poster, it did not give a clear answer on whether the employee's actions violated regulations. [more…]

Recently, a customer picking up an order at a Chagee store noticed that staff had stacked labeled paper cups one inside another, with their own cup at the very bottom. This raised concerns about possible food contamination from the cup walls coming into direct contact with the inside of another cup. The post quickly sparked widespread discussion: many bubble tea shop employees pointed out that unused paper cups are already stacked when they leave the factory, and that stacking cups during peak hours is a common practice to save counter space and speed up service. But most consumers were not convinced, noting that brands such as Starbucks, Luckin Coffee, and Heytea have explicit rules against this practice. Behind this debate lies the real dilemma facing tea beverage stores as they try to balance the pressure of order surges with hygiene standards. [more…]

For office workers, milk tea and coffee are practically the "life-extending duo" for daily energy boosts, and they feel even more precious after a holiday ends. Mixue Bingcheng, with its dense network of stores from shopping malls to street corners and its affordable prices, lets many consumers enjoy a sweet treat with ease. However, a Mixue Bingcheng store in Guilin, Guangxi, was recently fined 2,000 yuan by regulators and had the involved ingredients confiscated because its roasted coffee powder had exceeded its shelf life. This incident has once again cast a shadow over the brand's image. Food safety issues occur frequently in the new-style tea beverage industry. While expanding rapidly, can Mixue Bingcheng hold the line on quality? This article will review the course of the incident and the industry background, and include channels for obtaining professional coffee information. [more…]

During the Dragon Boat Festival, Heytea once again launched its festival-limited drink Mango Coconut Sticky Rice, a creative beverage inspired by zongzi. Since its debut in 2021, it has become a "white moonlight" that many consumers look forward to returning every Dragon Boat Festival, thanks to its combination of mango coconut milk slush, mango chunks, and freshly made sticky rice. However, a piece of zongzi leaf used as a decoration in the cup sparked dissatisfaction among some customers—some found it took up space and got in the way of stirring and sipping the toppings, while others worried that the leaf might not be cleaned thoroughly enough and posed a hygiene risk. Heytea staff responded that the zongzi leaves go through selection, washing, and disinfection processes, and that the decoration is meant to add to the festive atmosphere. As to whether this leaf is superfluous, customers and staff each have their own views. [more…]

The new-style tea beverage industry has once again exposed food safety issues. Naxue's Tea's Shanghai East Changzhi Road store was fined and had its illegal gains confiscated by the Hongkou District Market Supervision Administration because the freshly made and sold Golden Mountain Treasure Tea exceeded the total bacterial count limit. Before this, the brand had already been exposed by the media multiple times for chaotic store hygiene, even alarming the State Administration for Market Regulation. From Xinhua reporters' undercover investigations to tea beverage brands frequently trending on social media across various regions, consumers pay high prices but do not necessarily receive matching safety guarantees. This article will sort out the ins and outs of this penalty, review the food safety crisis Naxue's Tea encountered this year, and ask: after tea beverage brands apologize, compensate, and rectify, have the fundamental problems actually been solved? [more…]

Heytea opened a new store near Columbia University in the United States. The store had originally planned to hold a soft-opening event on January 23, claiming that Columbia students could receive a free cup of milk tea and a limited-edition fridge magnet by showing their student ID. However, many students who showed up that afternoon were told by staff that they needed an invitation from the brand to enjoy the perk. They queued in sub-zero temperatures only to leave empty-handed, triggering widespread dissatisfaction and complaints. Some staff even claimed that the related promotional posts on the platform were false information, while the students who posted them countered that the rules had been changed by the store at the last minute. After the incident quickly escalated, Heytea issued an apology that same evening, admitting shortcomings in the planning and execution of the event, and reiterating that on the official opening day of January 24, Columbia students could still receive a free drink by showing their ID. [more…]

Heytea's publicly posted "remake if unsatisfied" service commitment has recently sparked a string of consumer doubts. Some customers report being refused by staff when asking for a remake because a drink was sweeter than expected, with customer service responding that drinks must be "made to the original standard." Similar cases have also occurred in Shandong. Some long-time customers point out that there are differences in how the standard is applied between directly operated stores and franchise stores. Consumers generally believe that if a brand makes a public commitment, it should not attach hidden conditions. This article reviews the course of events and the views of all parties, and compares the practices of peers such as Starbucks and Chagee to explore how "remake if unsatisfied" should actually be implemented. [more…]

Recently, a franchise store of the South Korean coffee chain The Venti was exposed for a serious food hygiene issue: after filing calluses on their feet inside the store, the manager did not change gloves or wash hands and directly made drinks for customers. After witnessing the entire process, the consumer took photos as evidence and called the head office to demand a refund, but was refused. The incident quickly spread online, sparking widespread attention and heated discussion. The Venti subsequently issued a formal apology on its official website and promised to strengthen hygiene training. This "foot callus coffee" incident not only made consumers feel uncomfortable, but also triggered deep public reflection on hygiene management in the food and beverage industry. [more…]

Recently, a woman discovered curly hair attached to a lychee at the bottom of her cup after drinking milk tea, sparking concern. The store involved responded that the lychee tea uses a lidded rather than sealed packaging, the source of the hair is currently unclear, and it is willing to pay ten times compensation and accept investigation, but the individual refused compensation and demanded the store be shut down for rectification. Meanwhile, hygiene problems in the tea beverage industry occur frequently: a Nayuki Tea store was exposed for cockroaches crawling everywhere and rotting fruit, and cockroaches appeared on the counter at Yihetang. Food hygiene and safety concern consumer health, and whether a well-known brand or an ordinary store, production processes should be strictly controlled and safety systems implemented. [more…]

The "Buddha Joy Tea" series, a collaboration between Heytea and the Jingdezhen China Ceramics Museum, was urgently pulled from shelves just days after launch because it used religious figures such as bodhisattvas and arhats in commercial packaging. The Shenzhen Municipal Ethnic and Religious Affairs Bureau determined that it was testing the boundaries, and after being summoned for talks, Heytea quickly made corrections. This incident not only abruptly ended the viral popularity of the "Speechless Bodhisattva" cup, but also once again brought the legal red line on the commercialization of religious elements into public view. For the coffee and tea beverage industry, how co-branded marketing can strike a balance between creativity and compliance has become an issue that urgently needs consideration. Front Street Coffee always pays attention to industry trends and reminds brands that while chasing hot topics, they must not ignore the sensitive boundaries of law and culture. [more…]

The limited-edition silver tea bowl jointly launched by Heytea and Hello Kitty quickly went viral on social platforms thanks to its appealing appearance and scarcity. However, some consumers who managed to get one discovered that when they wiped the outer shell of the tea bowl with a dry tissue, silver coating came off onto the tissue, sparking concerns about product quality. After the incident gained traction, netizens discussed issues such as whether the electroplating process is safe and whether the design of the tea bowl lid is reasonable. Heytea has not yet made a public response, and only arranged a replacement for the customer involved through negotiation, but customer service admitted it could not guarantee whether the new bowl would still fade. [more…]

Recently, Heytea quietly raised its product prices on delivery platforms without issuing any official announcement, sparking widespread discussion among consumers. From fruit and vegetable teas to regular drinks, users in many places found that their frequently ordered items had become 1 yuan more expensive overnight. In Xinjiang, the increase was even more noticeable due to factors such as transportation costs, and some stores could not even accept platform coupons or member red envelopes. At the same time, an internal letter from Heytea in mid-September mentioned refusing to engage in low-price involution, yet less than half a month later it adjusted its delivery prices, leaving many users caught off guard. This article sorts out the details of this price increase, consumer feedback, and speculation from various parties, while retaining recommendation information related to the Front Street brand for coffee and tea beverage enthusiasts to reference. [more…]

After two Starbucks stores in Wuxi were exposed for food safety issues, they not only faced dismissal of all staff and suspension for rectification, but also received administrative penalties totaling 1.37 million yuan. This incident triggered widespread public discussion on the current state of food safety management in the chain catering industry. Judging from the surprise inspections by market supervision bureaus across various regions, although the vast majority of stores were not found to have serious violations, management loopholes such as non-standard scrap records, missing disinfection records, and inadequate implementation of employee personal hygiene remain common. This article will review the incident and the details of the penalties, analyze the imbalance between Starbucks' internal supervision and cost control, and explore the importance of producer self-discipline and social oversight behind food safety issues. [more…]